Ekimetrics, the responsable data
For the past two years, Françoise pour l’œuvre contemporaine, an association of general interest created by ARROI, has been a partner of the company Ekimetrics (a marketing and media strategy consultancy in Paris, London, New York, Hong-Kong, Dubai), as part of the Françoise International Competition [#CIF17, #CIF18].Two artists accompanied by the francoiseartmemo.fr platform were able to engage their creative process immersed within the corporation’s teams; first Romain Gandolphe, winner of the 2017 Concours International Françoise, who created a video performance around the data, then Nour Awada who achieved a performance with Luca Giacomoni, inspired by the company, its businesses, its employees and the world of data.
Tuesday, 26 November 2019, Nour Awada presented the result of the fruitful collaboration with company’s teams following an in-situ workshop, at Lafayette Anticipations in Paris:
« Noise and Signal »
The Ekimetrics company
In its projects, Ekimetrics focuses on the personalities and methods of each of the employees/consultants with mixed profiles, for a unique result and a profoundly human approach.
Through the prism of the art, Françoise International Competition, and the program Eki.Art, the company open up to dialogue and initiates artistic residencies and other concepts of which the artists directly benefit. As a factor of cohesion, development, inspiration, and creation places itself at the heart of this universe of data analysis and projection.
Ekimetrics has been working with Alexis Jakubowicz since 2013 to establish a corporate collection through the Eki.Art.
Contemporary creation and experimentation nourish the work as well as the cohesion of the teams around this immaterial profession.
Eki.Art intends participating in the development of new forms, practices and creative reflections in the fields of art and data.
Inspired by the businesses activities and its virtual objects which form the data, Eki.Art summons the works and the artists in a singular scheme, that of materializing the data and sharing their inspirations with the teams and offer them unifying experiences.
Ekimetrics builds the fundamentals of an employer brand that is visionary, prospective and intrinsically human.
Therefore, ARROI, the guide of the Françoise pour l’œuvre contemporaine, thanks the founders for their entrepreneurial generosity, their real intelligence and their societal commitment.
ARROI thanks each of the team members through Françoise for their curious and benevolent nature expressed during these two years of collaboration.
Follow the projects of #CIF [Concours International Françoise] sur francoiseartmemo.fr
Visual : Nour Awada/Luca Giacomoni, « Le bruit et le signal », artistic performance staged within the framework of Françoise International Competition at Ekimetrics on 26 novembre 2019 at Lafayette Anticipations © Françoise pour l’oeuvre contemporaine 2019
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