The return on investment

Reflets (reflections), the magazine of ESSEC Alumni, presents this month in Les Femmes diplômés de l’ESSEC (graduate women of ESSEC Business School) Estelle Francès and the ARROI company in an interview entitled “L’expression du lien entre l’entreprise et l’artiste” (expression of the link between the art and the enterprise). It is an opportunity to rediscover the missions of ARROI and the possibilities which the company offers to its partners.

It was a matter of choosing the artist who is capable of expressing the company’s values the best, in order to constitute a cultural and financial heritage. The development is expressed from the operational to the corporate, from the marketing and communication managers to the executives, more sensitive to our patrimonial arguments and other economic levers. AR’t’ROI: the ROI, Return On Investment of Art.”

Reflets, n°125, October/November 2018